Upside Up No, this image isn’t upside down. And no, this person isn’t confused about how beer works. They’re flipping their Fit Bird. Before sipping, give your Fit Bird a gentle upside-down flip and soft swirl to redistribute all that glorious flavorful haze throughout the beer. That natural haze carries the character of the Hefeweizen — bright citrus notes, fluffy wheat softness, pillowy texture, and the signature smooth finish that makes Fit Bird, well… Fit Bird. No shaking